| Stationery and in-house items
Whatever your business, you will need a pocketful of business cards -- make it easy for your future (and current) customers to get in touch with you quickly! Invoices, receipts, envelopes, fax covers, sales and estimate forms -- ANY forms you use, and your customer sees, should carry your corporate identity. And don't forget the letterhead and window envelopes!
Property managers: check out my portfolio of floor plans, lot layouts and memo pads.
Restaurants: I do excellent to-go menus and custom children's menu placemats.
Print Collateral
Depending on your business, you may need a marketing folder with sales sheets inside or perhaps a tri-fold brochure. You can also prepare a one-page corporate overview and have an online printer turn it into a marketing slick for a few cents per print. A one-pager can be a vital catalyst for conversation or a leave behind when you meet a prospect.
Make sure you write short sentences in short paragraphs and bold your headings - prospects will skim first and then read deeper when you have them hooked. Your one-page overview should begin with your unique selling proposition and then lead into the target audience benefits. List a comprehensive set of services. Don't forget your physical address, phone number and web address.
There are two trains of thought when it comes to the call to action on a marketing piece. Since you have a great new website, you certainly want to encourage people to visit. However, some companies are now moving back to emphasizing the phone number over the web address. Phone interaction gives you an immediate "live" opportunity to convert the visitor into a consumer and also to get some feedback. |